Following a fierce tendering process, UK event service providers Zibrant has been appointed by AstraZeneca UK Marketing Company.

Zibrant’s pharmaceutical experience and dynamic offering secured the business, and the company will be one of the providers of event management services to AstraZeneca’s UK Primary Care division, delivering events both in the UK and abroad.

“From the outset, we were very impressed with Zibrant's service offering,” said Joanna Lawlor, AstraZeneca’s meetings leader. “They stood out from the crowd as a dynamic company with an obvious passion for delivering unforgettable events. AstraZeneca's UK Marketing Company is very excited to be working with Zibrant and we look forward to a very successful relationship.”

Zibrant sales and marketing director Fay Sharpe was delighted with winning the business, saying: “The tender process was extremely comprehensive and included visits to our offices by key AstraZeneca UK Marketing Company stakeholders, meeting our team first hand and seeing the scope and abilities of our pharmaceutical team.

“We recognised the need to offer a comprehensive and transparent event management solution tailored to the needs of AstraZeneca’s UK Primary Care division.”