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FREE THE SPIRIT: Why a major vodka brand embraces experiential
0 Comment(s) 28/07/2007 +0100 GMT star full star full star half star blank star blank
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Stolichnaya’s Rise Up And Join The Party brand experience recently won Best New Event at the Eventia UK Awards. The vodka brand’s head of experiential Illy Jaffar talks to Ian Whiteling about the event and why it represents the future of marketing.


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