The CCI Marketing Communications Division of Canon Europe has appointed Twickenham-based agency, AddingValue to run its Power To Succeed travel incentive for 2008, which will take place in Zambia and Botswana.

“The team at AddingValue are delighted to welcome Canon on board as a client and look forward to a long and fruitful partnership for both companies!,” said Charlotte Cresswell, a partner at AddingValue Events.

Meanwhile, Randle Stonier, founding partner of AddingValue, added: “With several significant new client projects confirmed in the past two months, this is proving to be a great year for AddingValue. I am delighted that clients such as Canon are choosing to work with us.”