While companies may be ploughing millions into communicating with their customers using the latest live marketing techniques, it appears that they are missing a trick or two when it comes to their greatest assets – their staff.

Live events are a powerful way to motivate staff, according to the latest global study by live and experiential marketing agency Jack Morton Worldwide.

The study, which surveyed 1,625 respondents, aged 18-65, in the UK, US, Australia and China, revealed that only 33% were satisfied with the quality and quantity of communications from their employer. However, 84% believed experiential marketing would influence their job performance.

“The best way to build a business is from the inside out,” said Julian Pullan, joint managing director of Jack Morton Worldwide, London. “Companies spend a tremendous amount of money communicating externally about their business and their brand. However, they are overlooking a critically important audience when they don’t invest resources and creativity in communicating to their employees, who have the potential to be hugely influential ambassadors for their business.”

Other key findings include:

• 67% of employees surveyed were dissatisfied with how their employers currently engage them, 31% said employers do not communicate enough, and 36% would like more engaging and interactive communications.
• 86% said that participating in a live experience is more engaging than other forms of employee communication.
• 84% agreed that live experiences provide more information than other forms of employee communication
• 84% of respondents reported that events would be likely to influence performance
• 86% of respondents said that an event would cause them to talk about their company to their peers and others outside of the organisation

EVENTS:review will be taking a more in-depth look at the survey in the next couple of weeks.

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