Experiential agency iris Experience has announced the appointment of Dale Barker as director. Barker joins from brand experience agency Lime, a subsidiary of the worldwide Arc group and will take responsibility for developing and expanding the agency’s portfolio of experiential disciplines.

Barker’s appointment continues a period of rapid expansion for iris Experience, the experiential arm of integrated independent group iris, and follows the appointment of business development director Cameron Day from rival agency RPM.

Commenting on the two new appointments, director of iris Experience, Henry Scotland, said: "Dale and Cameron are bringing the kind of experience that fits perfectly into our vision as an agency and our belief in how experiential marketing is evolving."