The Gulf region’s incentive, business travel and meetings industry will, for the second year, be offered three days of professional education for all levels during GIBTM which takes place from 8-10th April at ADNEC exhibition centre in Abu Dhabi. GIBTM is under the patronage of His Highness Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman of the Abu Dhabi Tourism Authority.

Created at a time when the Gulf’s status as an emerging international destination is bringing many benefits as well as delivering many challenges, the educational programme will test theories and answer key industry questions. A global line up of speakers from USA, Europe, and the Middle East will provide top level sessions that are free to all GIBTM visitors and Hosted Buyers.

Sessions will look at a range of topics including why the Gulf/Middle East needs a MICE industry one, the most critical contract issues, an inspirational look at how to design a sensational event against a backdrop of the protocol of doing business in the Middle East and why meeting and incentive planners choose the Gulf.

One session will also look at the results of the region’s second Industry Survey. This pioneering research will be imperative to anyone who wants to increase their knowledge of the demand and supply trends for the industry in the Gulf and wider Middle East.

Graeme Barnett, Event Director sums it all up. “GIBTM’s professional education programme is unique in the region. We have more sessions this year, a greater variety of hot industry topics and many of the world’s key industry figures participating. It is the only opportunity each year for the region to meet, do business and reflect on some of the international and local issues, find solutions to their own problems and go away from the event with more knowledge than when they arrived. We encourage all those in the industry to attend.”