Hot on the heels of being included in the award for Sunday Times’ Top 100 Best Small Companies to Work For annual survey, experiential agency RPM has announced two major new strategic appointments.

Alex Webb will join the company in the newly created position of specialist events director, and Mel Scott-Taylor joins as new business director.

On Webb’s appointment, RPM felt it was necessary to create a new position to handle briefs that traditionally fall outside of the recognised areas of experiential and field marketing, but involve stand-alone productions, and this is what Webb will be handling.

Alex Webb

“There was a realisation amongst all at RPM that there are brands out there who want to do one off conferences or events who just aren’t being serviced properly,” said Webb.

The team will build on the success of previous RPM events such as the Sky Festival, UMBRO conference and Sky party. The service will have a strong B2B offering and will be widened to include conferences, a relatively new area for the agency.

Webb has more than 10 years event and agency experience and has been freelancing as an account director at RPM where she directed the UMBRO conference and Sky Festival. Prior to that she was a project manager at The Eventworks.

Meanwhile of Scott-Taylor’s appointment, RPM managing partner Hugh Robertson said: “Mel has an excellent business acumen combined with a very strong innovative approach to her work, which will prove invaluable to our ideas-driven team.”

Mel Scott-Taylor

Scott-Taylor joins RPM from her role as founder and director of New Zealand¹s first experiential marketing agency Elevator. In two years the agency gained notable accounts with the likes of Telecom, Lloyds TSB, Ford and Air New Zealand Cup Provincial Rugby. In her role with RPM, she will also place a strategic focus on increasing the agency’s B2B portfolio.