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- Car part giant drives across Europe
0 Comment(s) 07/10/2008 +0100 GMT
Automotive product manufacturer DuPont recently embarked on its first ever roadshow marketing campaign in Europe.
- Eventia puts emphasis on education
0 Comment(s) 07/10/2008 +0100 GMT
It’s looking like it’s going to be a busy autumn for events industry
association Eventia as it rolls out its educational programme.
- Health drink brand runs London Triathlon campaign
0 Comment(s) 06/10/2008 +0100 GMT
Yakult, the probiatic drink brand, maximised its presence at this
year’s London Triathlon in August with an experiential campaign based
at the race’s finishing line in the London Expo.
- The Sports Ball doubles in size
0 Comment(s) 06/10/2008 +0100 GMT
The SportsAid charity held its annual fundraising bash at the Grosvenor
House Hotel, Park Lane in London last night, with twice as people as
last year attending the event.
- Jordans takes muesli to the masses
0 Comment(s) 06/10/2008 +0100 GMT
The general public was recently given the chance to sample natural
cereal brand Jordans’ products at first hand, thanks to an experiential
tour that visited consumer events, grocery...
- OPINION Nick Grecian: Supplying overseas – the best of both worlds
0 Comment(s) 03/10/2008 +0100 GMT
The managing director of Gallowglass reckons he’s found the answer to
cost effectively and efficiently sourcing suppliers for meetings,
conferences and events held abroad.
- Regent’s College open day event
0 Comment(s) 02/10/2008 +0100 GMT
One of London’s best kept meetings and conference secrets is opening
its doors to corporate meetings planners and organisers next week.
 THE BIG ISSUES: Paul Kennedy reviews MPI WEC and previews EIBTM
0 Comment(s) 02/10/2008 +0100 GMT
The group exhibition director at Reed Travel Exhibition’s talks to James Latham about the key issues debated at this year’s biggest ever Meetings Professionals International World...  AIR SHOW: Inside BAE Systems’ meetings and events strategy
0 Comment(s) 02/10/2008 +0100 GMT
Aerospace technology company BAE systems ran a staggering 2,500 meetings at this year’s Farnborough Airshow, and attends a number of such events worldwide. The company’s head of events... - FESTIVAL FEVER 3: The power of mobile technology
0 Comment(s) 02/10/2008 +0100 GMT
In the third and final feature on festivals, Ian Whiteling looks at new form of ticketing using mobile phones that's growing in popularity, and could create not only a better consumer experience,...
- EMS flies high with aerospace contract win
0 Comment(s) 02/10/2008 +0100 GMT
Event Marketing Solutions (EMS) has secured a six-figure, three-year
contract to build and manage its most technically advanced roadshow
vehicle ever for the University of Sheffield Advanced...
- Ditigal TV switchover gets experiential boost
0 Comment(s) 01/10/2008 +0100 GMT
The organisation leading the UK’s switch to digital TV is rolling out a
four-year roadshow to raise awareness among the general public.
- ISES announces 2008-09 international board of governors
0 Comment(s) 01/10/2008 +0100 GMT
The International Special Events Society has announced its 2008-2009 international board of governors.
- IMEX Green Awards 2009 now open
0 Comment(s) 30/09/2008 +0100 GMT
Nominations are now being invited for the IMEX Green Awards 2009. The
annual awards, which are presented during the international trade
show's gala dinner in Frankfurt, have become a strong...
- Research highlights a changing events industry
0 Comment(s) 30/09/2008 +0100 GMT
Events industry association Eventia has identified the three major
trends and six additional patterns of event activity that are shaping
the industry in 2008. The research is the result of a...
- OPINION: Scott Knox: What’s the big idea?
0 Comment(s) 29/09/2008 +0100 GMT
Integration is about producing an idea that can really come to
life across all the channels, and this isn’t the prerogative of above
the line agencies. Experiential agencies need to...
- OPINION John Walker: The Power of Branding
0 Comment(s) 26/09/2008 +0100 GMT
The managing director of Oxford International describes how careful branding transforms your event from a cost centre to a profit centre.
 THE RATE DEBATE: Making sense of event management fees
0 Comment(s) 25/09/2008 +0100 GMT
At this year’s Summer Eventia, delegates took part in an interactive
session on the controversial topic of standardising event management
rates – which corporates are calling for,...  COMPLIANCE & SUPPLY: Health & Safety and the CMCHA in association with Gallowglass
0 Comment(s) 25/09/2008 +0100 GMT
In the first of an occasional series of reports about Compliance and Supply in association with Gallowglass we show how the changing face of health and safety in the wake of the new corporate... - FESTIVAL FEVER 2: The right to party, without a brand in sight
0 Comment(s) 25/09/2008 +0100 GMT
While some festivals may be facing a growing-up period if they are to be considered a serious media, natural human nature dictates that they aren’t going to go away. But how do we make sure...
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