EC&O Venues has pulled off a coo over other large venues in the capital by securing long-term commitment from Reed Exhibitions to hold three of its leading design events at Earls Court.

100% Design, 100% Light and 100% Detail aim to attract visitors from across the design industry to a select group of contemporary manufacturers, retailers, designers and specifiers, and will take place at Earls Court from 21-24 September.

The flexibility of the venue and its location were cited as reasons for Reed Exhibition’s decision, according to show director Peter Massey. “Earls Court is ideal for these events as the venue’s high-profile west London location places us at the heart of one of the world’s most important and influential design centres, London,” he said. “The venue also provides us with many options to grow the shows, as well as being easily accessible for the local and international design community.”