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ROAD TRIP: Why more and more brands are going on tour
0 Comment(s) 03/07/2008 +0100 GMT star full star full star half star blank star blank
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Roadshows are becoming an increasingly popular part of the experiential marketing mix. Claire Stokes, managing director at The Circle Agency, explains why, and talks to Ian Whiteling about taking video games on tour with the EA Hub.


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