Unilever’s ice cream brand Carte D’Or is building on its headline sponsorship at this year’s Summer Proms and Smooth series by offering consumers the chance to win a prime spot at a concert, which runs from 23 June to 1 September, and consists of 20 shows throughout the UK.

People who purchase a ticket to their concert of choice via the IML or Music Associates websites will receive a Carte D’Or branded information leaflet with details as to how to become part of the aD’Orable Experience and stand a chance to win entry into the aD’Orable area.

The aD’Orable area includes reserved front-of-house seating on comfortable wooden picnic furniture for the winner’s respective concert, limited parking spaces as well as a range of other exclusive treats. RPM, which designed the event, will also have brand communicators giving concert-goers the chance to taste Carte D’Or’s new variant – ‘Strawberry and Yoghurt Délice’.
 
Carte D'Or brand manager Adrian Toomey explained: “This campaign isn’t just about making people’s experience during their chosen concert a pleasant and enjoyable one, but also extending that memory of the Carte D’Or Summer Proms throughout the year.”