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GLOBAL APPEAL: GES CEO Kevin Rabbitt on the strategy behind the Melville acquisition
0 Comment(s) 10/03/2007 +0000 GMT star full star full star half star blank star blank
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The recent acquisition of Melville by giant US contractor, GES Exposition Services, is indicative of globalization within the exhibition sector. Are we seeing a shift towards mega contractors to support mega brand owners, like Reed Exhibitions, whose offerings transcend continental boundaries?
James Latham talks to GES chief executive, Kevin Rabbitt, on the ambitions within and beyond the exhibition halls of the VIAD Corp subsidiary.


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