Dubai-based live communications agency Action Impact has announced ambitious restructuring growth plans to enable it to better serve its Gulf clients and to be regarded as the leading provider of integrated and measurable live communication services across the Middle East, Asia and Europe.

Headed by former joint managing director of Jack Morton Worldwide Jeremy Garbett, the company has already made its mark in the region having been double winners at the Middle East Event Awards this year taking Best Launch Event for the Formula 1 Launch in Abu Dhabi and Best Middle East Cultural Event for the Ramadan Festival Experience.

Now bringing together some of the best talent from Europe, Asia and the Middle East, Jeremy Garbett believes the company offers clients “grown up integrated thinking” for the events and exhibitions industry by understanding all elements of the marketing mix combined with the experience to know what does and does not work.

This experience is to be backed up by the development of a creative Insight department to gain intelligence and understanding into client’s true objectives as well as into the audience’s end expectations.

As Garbett explained: “Based on telling a story, the agency’s role is to take consumers through an engaging journey by utilising the Insight team. The aim is to make every communications campaign an experience that captivates and intrigues an audience, involving them in ways that will ensure they understand, remember and are positively influenced by the communications deployed.”

Looking to the future, Garbett added: “Although initially concentrating our resources in the Middle East, we are committed to expanding the agency into the UK and Europe. Despite marketing conditions being somewhat pensive within that region at the moment we believe there is potential to provide our existing and new clients with superb creativity and added value.

“With the considerable expertise gained in bringing brands to life through events, exhibitions, brand experiences and digital media, we can confidently provide clients around the world with the same insight and passion wherever they are based.”