Bg_login_left SIGN UP or LOG IN here to add your Venue, Event or Business to our UK Events directory. Bg_login_right Rss-text Rss-video
My_mr_pages
Melville RBS Williams F1 Quatreus CTS Expostars EC&O Woodgates - CoverEx Gallowglass Meet England Barbican SECC ExCeL London Prestige Experience (The) Jack Morton Visit London Melville RBS Williams F1 Quatreus CTS Expostars EC&O Woodgates - CoverEx Gallowglass Meet England Barbican SECC ExCeL London Prestige Experience (The) Jack Morton Visit London
Aop-awards
Combining CSR with addressing the hospitality skills shortage Land Rover’s global events strategy
  • WTM preview 2008 with 2007 Review
  • In aid of Pancreatic Cancer
  • EVENT UK TV
  • The global events city
  • Why a major vodka brand embraces experiential
  • IT'S GOOD TO TALK: How Quatreus is making a difference in the experiential sector
Events news
more news >
GAME PLAN: Measuring the effectiveness of EA’s brand tour
0 Comment(s) 17/07/2008 +0100 GMT star full star full star half star blank star blank
Email this to a colleague:

Experiential agencies are leading the way in measuring the return on investment of marketing campaigns for their clients. The Circle Agency’s Claire Stokes tells Ian Whiteling how she achieved this for the Electronic Arts roadshow, the EA Hub.


Give your Rating:
Please log in before rating.
Related Articles:
Readers' Comments:
Please log in before leaving comment.
Whilst every effort is made to ensure the accuracy of content appearing on EVENTS:review, the company accepts no responsibility or liability for comment or expression by third parties appearing on this web site.
Recent News
Recent Features
Melville #2 (news view) Melville #1 (news view) ExCeL London (news view) ExCeL London (venues view) Melville #3 (news view)
BNC
Sticky Wicket
ExCeL
About Us |Advertising on EVENTS:review | Contact Us | © EVENTS:review | Produced by The Frederation
Whilst every effort is made to ensure the accuracy of content appearing on EVENTS:review, the company
accepts no responsibility or liability for comment or expression by third parties appearing on this web site.