The appointment of Ian Denny as the head of the Opex Group’s new creative division is a clear sign of the company’s commitment to live and experiential marketing.

The Opex Group, which created the Museum Hall for the controversial bodies exhibition at Earls Court, set up the division in direct response to customer demand as spend on traditional media such as TV and National Press decline in favour of face-to-face marketing. It will build on the strong busines platform and loyal customer base INM has generated since it became part of the Opex Group.

Denny has a wealth of experience in the exhibition and events market, including most recently the MICE Group plc, where he worked at an international level. “It is a tremendous opportunity to join the Opex Group at this time and to be able to expand on our creative offering to both our clients and their exhibitors,” he said. “In order to ensure that our creative offering delivers maximum effectiveness, the new creative division will be more fully integrated across the whole Opex Group by becoming an internal creative services division. I am hoping this will be completed and in place by the end of June.”