The hi-tech, interactive training roadshow campaign, delivered by marketing roadshow specialist Event Marketing Solutions (EMS), will feature an eye-catching 13.6 metre mobile training vehicle visit 34 Royal Mail depots during an intensive, 100-day programme. 

Training will be delivered on board a sophisticated mobile exhibition vehicle that has been specially designed to create a buzz around the campaign. 

Containing presentation areas, plasma screens and colourful graphics, it will offer a mixture of live demonstrations, videos and interactive discussion sessions; it also contains a video booth to capture employees’ feedback.

Letter box: Royal Mail hits the road

The roadshow offers major practical benefits, too – providing a highly effective solution to the logistical challenges of reaching such a large and diverse workforce.

As well as investing £1.2 billion in the modernisation of the business to boost efficiency and cut costs, Royal Mail also has a range of initiatives in place to improve the health and wellbeing of its people.

“Together with investing in new technology to improve our competitive edge in a market where competition is increasing, we recognise the importance of ensuring and improving the health and wellbeing of our people,” said Ninian Wilson, Royal Mail’s operations director. “Improving our safety record is the number one priority and the training truck will be a helpful part of a large programme aiding us to deliver this.”

The Royal Mail project is one of the EMS’ biggest contract wins in recent years and adds an official 2008 Business ‘Superbrand’ to its already impressive client list.

“Internal communications presents a real challenge for organisations like the Royal Mail, which has a large and diverse workforce that is geographically very widespread, with the majority of people being non-desk based and operating on a round the clock basis,” said EMS account director Justin Isles. “The beauty of the roadshow solution is that you can take a tailored training programme right to where people are; in this case, we will even be running sessions through the night, to fit in with people’s shift patterns. Because the experience is self-contained within the vehicle, Royal Mail can be sure of consistent message delivery, every time.”

The first phase of the Royal Mail campaign will run until 10 October 2008. It will visit 34 Royal Mail depots over 100 days, spending an average of two days at each location. A follow-up roadshow is planned for later in 2008.