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- Leeds makes it easier for organisers
0 Comment(s) 03/11/2006 +0000 GMT
Companies looking to hold a conference in the Leeds area can now plan their event online, following the launch of www.conference-leeds.com.
- VENUE vs BRAND: Finding the right venue
0 Comment(s) 03/11/2006 +0000 GMT
Last week we established why it’s important that the venue you choose for your event reflects your brand. In the second feature in this series, Ian Whiteling looks at what factors you need...
- Acquisition shows growing power of events
0 Comment(s) 02/11/2006 +0000 GMT
The increasing vibrancy of live marketing and events was revealed yesterday when corporate events giant The Concerto Group made yet another acquisition in the form of event management company...
- Malmaison Leeds voted best Yorkshire hotel
0 Comment(s) 02/11/2006 +0000 GMT
The judges at the recent annual Yorkshire Tourist Board (YTB) White Rose Awards for Tourism crowned Malmaison Leeds Hotel of the Year.
 Media Shift: Why a leading ad agency is going experiential
0 Comment(s) 01/11/2006 +0000 GMT
Leading advertising agency MediaCom has acknowledged the problems with traditional media and has moved into live and experiential marketing. Ian Whiteling spoke to managing partner Matthew Mee at...  On-site, online, on-air: the growing need for one-to-one communication
0 Comment(s) 01/11/2006 +0000 GMT
Mike Cooke, chief executive of DMG World Media, found time at the recent Association of Exhibition Organisers conference to talk to ER’s James Latham about how the convergence of the old and... - Trend towards larger events in London
0 Comment(s) 01/11/2006 +0000 GMT
Companies are holding fewer but larger events across London’s venues, according to Visit London’s Business Tourism Monitor, the first ever report to look at the performance of Business...
- Leading publisher confirms online shift in ad spend
0 Comment(s) 31/10/2006 +0000 GMT
If there was ever any doubt about where marketing spend on traditional media is going to, then a recent article on timesonline (yes, that’s the online version of The Times newspaper)...
- Making teambuilding work: avoiding the cringe factor
0 Comment(s) 30/10/2006 +0000 GMT
Pete Roythorne looks at how companies can make sure that their motivational events don’t have their staff running for the nearest exit.
- UK's overseas marketing budget shrinks
0 Comment(s) 27/10/2006 +0100 GMT
Government plans to cut funding for VisitBritain will seriously undermine the agency’s remit of promoting the UK as a destination for overseas consumer and business tourism, according to the...
- Top customer services award for London hotel and conference venue
0 Comment(s) 27/10/2006 +0100 GMT
Novotel London West was awarded National Customer Service Team of the Year at the recent National Customer Service Awards.
- Beyond the focus group: how live marketing can transform market research
0 Comment(s) 26/10/2006 +0100 GMT
Anne Bahr Thompson of brand consultancy Sterling tells Ian Whiteling why it’s time for market research to truly engage with consumers, how live and experiential marketing can help, and why...
 Crisis, what crisis?: Stalwart throws water on claims exhibitions are failing
0 Comment(s) 25/10/2006 +0100 GMT
It may be trendy to take a pop at exhibitions at present, but, as Spearhead chairman and all round industry luminary Phil Soar explains to Ian Whiteling, exhibitions are actually on the rise... - Marketers vote RPM Brand Experience Agency of the Year
0 Comment(s) 25/10/2006 +0100 GMT
Experiential agency RPM walked away from the recent GRAMIA (Grocery, Advertising and Marketing Industry) Awards with the Brand Experience Agency of the Year gong.
- VENUE vs BRAND: Motorola on the move
0 Comment(s) 25/10/2006 +0100 GMT
In the first in a series of case studies showing why it’s vital for companies to hold their events at venues that complement their brand values, Ian Whiteling goes on the road with Motorola.
 Maximum Return: VNU Exhibitions' UK MD on selling more than just space
0 Comment(s) 24/10/2006 +0100 GMT
Why exhibitors should expect to more from events organisers, why organisers should ensure exhibitors have a successful event and why the future of the industry depends on it. Ian Whiteling talks... - VENUE vs BRAND: There can be no winner
0 Comment(s) 23/10/2006 +0100 GMT
Whatever event you're holding, if the venue clashes with your company or product's brand, you're in trouble, writes Ian Whiteling.
- Communication breakdown
0 Comment(s) 20/10/2006 +0100 GMT
Recent research by Jack Morton has revealed some disturbing facts about the way many companies are treating their staff, Pete Roythorne digs into the report.
- Event advertiser benefits from England blunder
0 Comment(s) 20/10/2006 +0100 GMT
Marketing techniques collide as Croatia's bizarre goal against England demonstrates how live events can give advertisers a huge boost.
- Banking innovator goes for FI experience
0 Comment(s) 19/10/2006 +0100 GMT
Dutch financial services giant ING has seen the brand benefits of events with its title sponsorship of the Renault Formula One Team.
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