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THE POWER OF BRAND: Are your external and internal events harnessing it?
0 Comment(s) 15/05/2008 -0400 GMT
Effectively getting your brand message across during the events and conferences you hold, whether targeted at customers, employees or your distribution channels, can help generate that key...
WHAT'S ON THE MENU? Getting the food right at your event
0 Comment(s) 30/04/2008 -0400 GMT
Following on from last month’s look at the reasons behind the growing importance of catering at events, Ian Whiteling examines the factors that determine exactly what kind of food should...
BUILT TO LAST: Adding value to events through digital data capture
0 Comment(s) 24/04/2008 -0400 GMT
People's increasing acceptance of digital media in every walk of life has opened up a huge opportunity for brands to add value to their experiential activities. Pete Roythorne looks at how digital...
BIG IS BEAUTIFUL: Large scale buying opportunities key to Spring Fair
0 Comment(s) 17/04/2008 -0400 GMT
James Latham talks to Alison Jackson, UK MD EMAP TPS, about the challenges and opportunities involved with organising and running such a big exhibition as Spring Fair.
RIGHT BALANCE: Why events add up for accountancy association CIMA
0 Comment(s) 17/04/2008 -0400 GMT
Ian Whiteling talks to Lynne Gordon of the Chartered Institute of Management Accountants (CIMA) about what the association is looking for in the venues and events it organises, and why they are so...

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WISE MAN SAYS... From fashionista to erotica
0 Comment(s) 15/05/2008 -0400 GMT
Richard John talks to adult entertainment consultant, Brian Wiseman, about how to weave through the politics and misperceptions associated with creating an event for the adult market.
Vauxhall ups Tigra style factor with Britain’s Next Top Model event
0 Comment(s) 14/05/2008 -0400 GMT
To celebrate Vauxhall Tigra’s sponsorship of the new series of TV show Britain’s Next Top Model, Vauxhall has asked live events agency TRO to create a regional brand experience,...
ABC publishes exhibition attendance figures
0 Comment(s) 13/05/2008 -0400 GMT
The 2007 Trade Exhibition Report has recently been published by ABC, providing a guide to the attendance figures of those trade events audited by the organisation that took place last year.
Major UK brewer targets cider category with Biggest Round '08
0 Comment(s) 12/05/2008 -0400 GMT
Scottish & Newcastle UK (S&N UK) is planning a major assault on the cider category this summer with a nationwide on and off-trade campaign, promoting its extensive portfolio of cider brands.
Reed’s new digital marketing show threatens CMPi’s Internet World
0 Comment(s) 07/05/2008 -0400 GMT
A new event has been announced by Reed Exhibitions targeting the online marketing industry, which has put the company on a collision course with fellow show organiser CMPi.
SPECIAL ANNOUNCEMENT Howards Way Gala Dinner tickets now available
0 Comment(s) 30/04/2008 -0400 GMT
Howard Kerr and his friends from the UK events industry completed the 87-mile walk across The Ridgeway, from Hertfordshire to Wiltshire in aid of Pancreatic cancer, despite poor weather and...
Farnborough Airshow builds its biggest temporary venue
0 Comment(s) 28/04/2008 -0400 GMT
Construction work has started in Hampshire on the huge structure required for the 2008 Farnborough International Airshow, taking place from 14-20 July.

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International Confex 2008 London, United Kingdom
International Confex returned to Earls Court on 12 -14 February 2008 for its record breaking 25th magical year. Pre ABC audited figures show a 14% increase in visitors to 9,576. This does not...

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