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OPINION Danielle Pham: Successful events are all about preparation
0 Comment(s) 16/05/2008 -0400 GMT
The manager of the Lewis Media Centre says effective event organising is all about forward planning, offering tips on attracting delegates and crisis management. -
OPINION Simon Sa’Feio: If you want to do better in Tesco, leave the shop!
0 Comment(s) 09/05/2008 -0400 GMT
The account director of Carbon Marketing looks at the effectiveness of experiential campaigns at promoting retail brands compared with the traditional product sampling approach of field marketers. -
OPINION Mark Harding: Security and the three Rs
0 Comment(s) 01/05/2008 -0400 GMT
The Showsec managing director explains how education lies at the core of successful event security and crowd management. -
OPINION Aileen Reuter: One Future leads the way
0 Comment(s) 25/04/2008 -0400 GMT
The head of Eventia's CSR committee tells how a passion for environmental issues has helped her to make a real difference to the industry through the association's One Future initiative. -
OPINION Didier Scaillet: Education, Education, Education
0 Comment(s) 18/04/2008 -0400 GMT
The MPI sounds a call to action for more training in the meetings and incentives fields.
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