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EVENTS:review reports exclusively on a behind-closed-doors conference and focus group held late last year on how the live marketing and events industry is rising to the challenge of creating a blueprint for measurement and evaluation.

Across a series of three interviews, all shown here, Ian Whiteling talks to the key organisers of the event, Mark Budge of Talking Point and MPI Chairman Peter Haigh, who also carried out preliminary research into the need for measurement, while Pete Roythorne canvasses opinion at the event itself:

MPI president Peter Haigh Click here

Vox pops from the event Click here

Moving towards a measurement standard
Following on from the above video reports on the industry focus group on event evaluation and measurement, EVENTS:review talks to Mark Budge of the Lamb Partnership about the conclusions drawn from the meeting and how interactive technology helped guide the process.