The National Incentive Show, the event for incentive, motivational and promotional marketing products and services, is now under the ownership of Touchstone Exhibitions and Conferences Limited.

Taking place from 25-27 September at the NEC, Birmingham, the National Incentive Show joins Touchstone’s wide-ranging event portfolio, which includes Europe’s leading HR events, organised on behalf of the Chartered Institute of Personnel and Development (CIPD), and The Times Crème, the country’s premier event for PAs and senior secretaries.  

With a wealth of experience in these key sectors for the promotions and incentive market, and the development of an extensive seminar programme, exhibition director Sylvana Malachias is confident of delivering new quality buyers to the event, as well as traditional audiences.

David Lebond, Chairman of the British Promotional Merchandise Association (BPMA), said: “The BPMA welcomes the new sense of direction for the National Incentive Show following its recent acquisition by Touchstone.  The Association will stand shoulder to shoulder with the new owners to improve the quality and quantity of the buying audience.”

Edwin Mutton, Director-General of the Institute of Sales Promotion, said: “The ISP is delighted to support a rejuvenated NIS under the new ownership of Touchstone.  As the Trade Association and Professional Institute for the promotional marketing industry, we recognise the need for a showcase and networking event in the centre of England for the multi-disciplined £20 billion industry that is Sales Promotion.”