Cheltenham and Gloucester (C&G) has recently launched its first ever outdoor roadshow designed to extend its high-street presence.

The 11-week campaign, launched during mid May, will visit 13 major county shows and prime city centre locations. The roadshow, which was organised by Event Marketing Solutions (EMS), creates a customer- focused environment for C&G to promote its range of mortgages and savings products. With branch experts on board, it is hoped the tour will raise C&G’s profile among consumers and attract new and returning customers. The campaign is targeting first-time buyers and homeowners with the aim of stimulating on-board discussions about mortgages and savings.

Commenting on the event, Sharon Wynn, C&G’s local marketing manager, said: “We are confident of success with this roadshow. The complete project management capability offered by EMS means we can feel totally reassured that this important campaign is in safe hands and has less impact on our own resources.”