Two senior leadership changes at experiential marketing agency Jack Morton Worldwide reflect the increasingly global nature of the events industry, the growing demand for live marketing and the company’s commitment to further expansion.

The reorganisation sees the return of Laurance Croneen to Jack Morton. A 20-year veteran of the live events industry and former managing director of the agency’s London office from 2000 to 2005, Croneen is to become executive vice president and managing director of Jack Morton’s New York office. He assumes leadership of the New York office from Chris Cavanaugh, who will become the agency's chief client officer, focused on global accounts and business development.

Meanwhile, president, US, Laura Shuler, assumes an additional global role as chief strategy officer, responsible for further evolving Jack Morton’s planning capabilities in line with expanded demand for its experiential marketing services.

Commenting on the appointments, Lois Jacobs, Jack Morton's president, international, said: "We're confident that these changes will contribute to further growth and more value for our clients.”